Amazon ne ek naya feature launch kiya hai — Alexa for Shopping. Yeh feature Amazon ke app, website aur Echo Show devices par available hai. Iska matlab hai ki ab aap Alexa se shopping-related kaam karwa sakte hain.
Alexa for Shopping mein Amazon ne apne do products ko combine kiya hai — Rufus shopping chatbot aur Alexa+. Rufus ek shopping assistant tha jo product recommendations aur comparisons mein help karta tha. Ab woh Alexa+ ke saath merge ho gaya hai.
Alexa for Shopping kya kar sakta hai?
Yeh assistant kai kaam kar sakta hai. Aap isse product-related questions pooch sakte hain, different items compare kar sakte hain, prices track kar sakte hain aur shopping reminders set kar sakte hain. Yeh scheduled shopping actions bhi handle kar sakta hai aur eligible automated purchases bhi kar sakta hai.
Amazon ka kehna hai ki Alexa for Shopping Rufus ki product expertise ko Alexa+ ke personalised assistant context ke saath combine karta hai. Iska matlab hai ki aapko ek smart assistant milega jo aapki shopping habits ko samajh sakta hai.
Rufus ka kya hua?
GeekWire ki report ke mutabiq, Amazon Rufus naam ko apne shopping interface se hata raha hai. Lekin Rufus completely disappear nahi ho raha — woh behind the scenes kaam karta rahega. Rufus ki technology ab Alexa for Shopping ke andar use hogi.
Amazon ne bataya ki Rufus ne 2025 mein 300 million se zyada customers ko products research, compare aur buy karne mein help ki. Yeh ek bada number hai jo dikhata hai ki shopping chatbots kitne useful ho sakte hain.
Amazon CEO ka kya kehna hai?
GeekWire ne report kiya ki Amazon CEO Andy Jassy ne Rufus monthly active users ke baare mein baat ki. Lekin exact numbers ke baare mein zyada details available nahi hain.
Hamaari Baat: Alexa for Shopping ek smart move hai
Hamari nazar mein, Amazon ka yeh step sahi direction mein hai. Rufus ko Alexa+ ke saath combine karke ek unified shopping experience dena ek smart strategy hai. 300 million customers ka usage dikhata hai ki log shopping assistants pasand kar rahe hain.
Lekin ek concern hai — Rufus naam ka hatna. Kuch users jo Rufus ke aadi the, unhe thoda time lagega adjust karne mein. Lekin overall, yeh ek positive change hai kyunki ab ek hi assistant se aap shopping aur doosre kaam dono karwa sakte hain.
Readers ke liye yeh important hai kyunki ab aap Amazon par shopping karte waqt Alexa se directly help le sakte hain. Product compare karna, price track karna aur reminders set karna ab aur easy ho jayega.
Sources & References
- GeekWire Report — GeekWire
- Amazon Official Announcement — Amazon
